The Plaza Resort & Spa Names Kathy Masterson as Director of Sales and Marketing
Daytona Beach, Florida – October 15, 2013 The Plaza Resort & Spa in Daytona Beach Florida, the award winning Three Diamond hotel, appointed Kathy Masterson Director of Sales and Marketing. In her new position, Masterson will play a critical role overseeing revenue for Group and Transient Markets.
Masterson, a hospitality sales and marketing executive, has over 15 years of experience at hotels and resorts such as the Adams Mark, Hilton and The Plaza Resort & Spa in Daytona Beach, Florida. She began her hospitality career in Fort Lauderdale, Florida. Over the years, she has held a series of strategic roles in sales, marketing and operations at a variety of world-renowned hotels and resorts.
Most recently, she handled the Florida State Association market for the Tradewinds Island Resort based in St. Petersburg, FL. “I am thrilled to be back in Daytona Beach leading the Sales and Marketing efforts at The Plaza Resort & Spa,” says Masterson.
The Plaza Resort & Spa’s 323 room beachfront condo resort, built in 1911, will fit right in to Masterson’s line of expertise. With its 32,000 square feet of meeting space, full-service spa, three bars and two restaurants, Masterson aims to drive top line revenue for the brand and provide direct leadership to the sales, catering and conference services staff plus external marketing and public relations.
Masterson holds a Bachelors Degree in Hospitality Management from Florida International University in Miami, Florida. Boykin Management Company, in conjunction with The Plaza, is pleased to welcome Ms. Masterson back to The Plaza Resort & Spa and looks forward to the next generation of outstanding service and hospitality practices.